Christian Barrot · Kühne Logistics University
Prof. Christian Barrot is Associate Professor of Marketing and Innovation at Kühne Logistics University. See his profile page now.
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title: Christian Barrot
site_name: Kühne Logistics University
type: website
locale: en_GB
description: Prof. Christian Barrot is Associate Professor of Marketing and Innovation at Kühne Logistics University. See his profile page now.
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- <H1> Study on three continents
- <H1> Prof. Dr. Christian Barrot
- <H2> Contact
- <H2> Networks
- <H2> Downloads
- <H2> Selected Publications
- <H4> Meyners, Jannik, Christian Barrot, Jan U. Becker and Anand Bodapati (In press): Reward-scrounging in customer referral programs, International Journal of Research in Marketing.
- <H4> Armelini, Guillermo, Christian Barrot and Jan U. Becker (2015): Referral programs, customer value, and the relevance of dyadic characteristics, International Journal of Research in Marketing, 32 (4): 449-452.
- <H4> Schlereth, Christian, Christian Barrot, Bernd Skiera and Carsten Takac (2013): Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?, International Journal of Electronic Commerce, 18 (1): 45-72.
- <H4> Hinz, Oliver, Bernd Skiera, Christian Barrot and Jan U. Becker (2011): Seeding strategies for viral marketing: An empirical comparison, Journal of Marketing, 75 (6): 55-71.
- <H4> Barrot, Christian, Sönke Albers, Bernd Skiera and Björn Schäfers (2010): Vickrey vs. ebay: Why second-price sealed-bid auctions lead to more realistic price-demand functions, International Journal of Electronic Commerce, 14 (4): 7-38.
- <H2> Teaching at KLU
- <H2> ACADEMIC CV
- <H3> Academic Positions
- <H3> Education
- <H2> In the KLU News
- <H3> Disruptive Innovations Workshop
- <H3> First Smart City Salon - Logistics
- <H3> Academic Accolade for Research Project at Kühne Logistics Un...
- <H4> Kühne Logistics University
- <H4> Top-ranked university
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